Xerox is famous for many of it's technological breakthroughs, such as the first mouse and the user interface seen in Mac's and Windows operating systems. However, Xerox did not always capitalize on their ideas, and many employees kept leaving and joined other firms, bringing their acquired knowledge with them. In 1999, Rick Thoman replaced Paul Allair as chief executive officer, and immediately began fixing problems. Barry Romeril was the chief financial officer, and he did a very poor job at managing the corporate finances. He was to be fired, but he was an old friend of Allaire who did not want get rid of him. Xerox's global sales division was to be revised, but Dolan, president of Xerox's global sales, disagreed and got away with it for being friends with Allaire. Dolan also had a sister, who was Anne Mulcahy. In May of 2001, Thoman was fired and Mulcahy replaced his position.
In summary, I think that the main problem as to why Xerox was not as successful as it could be was because employees, esepecially those who were experienced, kept leaving the company, and the ones who were not contributing as much could not be fired.
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